The lean canvas is a business model design tool developed by Ash Maurya that is commonly used by entrepreneurs to plan and organize startup ideas. 💡

As opposed to a traditional business plan which can take ~20 days to make, this one-page summary takes ~20 minutes to create and actually gets read.

Watch the video to learn how →


https://youtu.be/1ImqkJxue0A


Step 1(a): Let’s start by describing your 🌟 Vision

https://illustrations.popsy.co/amber/idea-launch.svg

🌟 Vision

Write your vision statement below.




Step 1(b): Capture your idea using the Lean Canvas in ~20 minutes

https://illustrations.popsy.co/amber/engineer.svg

If this is your first time creating the Lean Canvas, I recommend using the 🧩 **Lean Canvas Blocks ***where you have a guide ***to help you fill each block.

The blocks are 🔗 linked *to the Lean Canvas, i.e. filling each block will **auto-*fill your Lean Canvas, and vice versa. Any block where you see a red outline [] is a “synced block”.

Click the ▶️ button to view more. The drop-down is collapsable. One such block is opened for you to view.

<aside> 💬 Alright! Let’s go over the Lean Canvas Blocks below and begin deconstructing your idea.

</aside>


The Lean Canvas Blocks

<aside> 💡 Customer Segments block can dictate the flow of the entire Lean Canvas. Therefore, we will make it our starting point.

</aside>

👥 1. Customer Segments

🧭 Guide

📓 Example

📝 List your target customers and users


👥 Customer Segments


List your target customers or users

🤑 Customers

---

💁🏼 Users


👩🏼‍🎤 Other Actors


👤 2 Early Adopters


🧭 Guide

📓 Example

📝 List your early adopters


👤 Early Adopters


List the characteristics of your ideal customer.


⚠️ 2. Problems


🧭 Guide

📓 Example

📝 List the top three problems for each customer segment


⚠️ Problems


List your customer’s top 3 problems.


🏪 2.1 Existing Alternatives